Shri Ravi Shankar Prasad says a crore of people to be made literate on #epayments soon

Digi Dhan Abhiyan or Digital financial Literacy programme

Digi Dhan Abhiyan or digital financial literacy programme, launched on December 9 by government expects to make digitally literate as many as 1 crore people in rural India in a few days.

Ravi Shankar Prasad, minister for electronic and IT as well as law and justice, said at the launch of The Economic Times CSR (Corporate Social Responsibility) Compendium Corporates featured in the book include Reliance, Unilever, Aditya Birla Group, Bajaj group and Fortis said :

“We aim to create 1 crore people digitally literate on e-payments, and in a matter of 3-4 days, the government can touch this figure in rural India.”

The government has also launched a website——to track real-time statistics on the digital financial literacy scheme.

Government data Thursday revealed that 48 lakh citizens were registered with 47 lakh Adhaar-enabled payment system (AEPS) in addition to 1.35 lakh small merchants who were trained through 2,100 sensitization drives primarily at the village level.

Cashless economy in being promoted in big way after demonetisation of old Rs 500 and Rs 1,000 notes on November 8 by Prime Minister Narendra Modi-led NDA government and the initiative has garnered massive support from people in rural India.

Stressing upon the need to align CSR goals with the ambitious ‘Digital India’ programme, Prasad said social activities by private sector companies could provide a helping hand to startups.

He said,

“Government has a limitation but the private sector can come along to promote innovation. Startups coming up with extraordinary products should be encouraged by CSR initiative.”

Prasad added that such CSR funds by companies should also be used for cleaning at least 10 villages alongside river Ganga to imbibe the changing culture.

The minister, however, said the government was not satisfied with the private sector’s efforts towards building toilets, as part of the Swachh Bharat initiative.

As per Swachhta Status Report 2016 released by the National Sample Survey, less than 1% private firms contributed in toilets construction in schools under the cleanliness mission.

Swachch Bharat has been a major government initiative since it came it power over two years back.

Prasad said the present government has come to transform India, and programmes such as Digital India, Make in India, Skill India and Smart City, are transformative in nature.

He said 70 mobile manufacturing and ancillary mobile units have come up in the last one-and-a-half years in areas like Noida and Gurgaon, offering 1 lakh direct and 3 lakh indirect job opportunities.

“India is now known as mobile hub,” Prasad said, and added that the country has added mobile phones in the last four years as much as the population of France and Italy.

The present era, according to him, is an age of information and digital ecosystem, and the country is progressing in the right direction with 104 crore mobile phones, including 35 crore smartphones and 55 crore Internet and broadband users.

Digital India could become a $1 trillion economy in the next 4-5 years as expected by the the minister.

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