According to WHO, 60 million people suffer from cardiovascular disease (CVD) in India. This translates to one person in every five families. By 2020 this will become one person in every three families.
Most cardiac care facilities are located in urban centers. Access barrier to quality diagnostics and intervention expertise means that the people in tier-2/3 cities and rural areas have a significantly higher risk of loss of life and loss of livelihood due to CVD.
Cardiotrack, a handheld and network-connected 12-lead clinical grade ECG monitor is the centerpiece of our tele-cardiology solution. This allows virtually anyone with a 20-minute training to use the ECG monitor to capture the heart-health parameters of a patient close to their home, transmit the information to a cardiac center located anywhere and receive recommendations to initiate intervention. Early intervention saves lives and livelihoods.
Cardiotrack is deployed at the primary care level based on a subscription model. The subscription cost is recovered by the clinic from the diagnostics fees collected from the patients. Typically, the clinic recovers the entire subscription cost from a single patient and subsequent patient fees generate a small profit.
Unique Value Proposition :
Cardiotrack enables tele-cardiology. It brings quality diagnostics capability to patients everywhere such that health diagnostics information may be shared instantaneously with a specialist hundreds of miles away. It helps the patients in underserved areas:
- Early diagnosis leading to early intervention. The cost of invasive intervention due to late diagnosis of heart illness exceeds Rs. Three lakhs. Such expensive intervention can be avoided in many cases, if diagnosis happens in the early stages of CVD development. The cost of invasive intervention often puts the family of the patient to lifelong debt.
- Saving lives. In case of many patients, being ignorant is not a bliss. Availability of Cardiotrack at the primary care level can help identify criticality of the patient and our experience has been that lives can be saved through timely intervention.
- Diagnosis at Primary Care : CVD screening at primary care level can significantly improve the efficiency of the healthcare process by transferring the diagnosis to primary care physician and allowing the cardiologist to focus on intervention.
- Cost Savings : Overall cost savings to the public health system and significantly improved healthcare, particularly in tier 2/3 cities and rural areas.
As most rural patients cannot afford Rs.200 they usually do not get an ECG scan. This results in worsening of CVD condition over time leading to death. A worse outcome for these patients is expensive invasive intervention leading to a life with a large debt burden. If the patient is diagnosed early through use of Cardiotrack and tele-cardiology, it is quite likely that they may not incur the high cost of invasive intervention.
Cardiotrack has already received ISO 13485 certification and has completed testing for IEC 60601 safety standards. The next step is to apply for the CE mark for which the processes are being put in place.
This article was officially provided by the uber Diagnostics Team.