Make in India is a major new national programme of the Government of India launched by Prime Minister Narendra Modi on 25 September 2014. It is designed to facilitate investment, foster innovation, enhance skill development, protect intellectual property and build best-in-class manufacturing infrastructure; with a focus on 25 sectors of the economy.
India’s successful participation as the Partner Country in Hannover Messe 2015 has generated significant interest among the German and Global business communities towards India. German investors have responded positively to the “Make in India” initiative which will help in building greater synergies with Germany’s robust engineering and manufacturing industry, experience in sustainable development, innovation and skills, and the new opportunities available in India.
Mittelstand companies are the backbone of the German industry and its economy. Most of them are family owned and are ‘small‘, yet they are world market leaders in their domain and possess cutting-edge technologies. There is a good potential for mobilizing their entry into the Indian market as their exposure to India remains limited. The renewed interest in India on part of the German business community, post-Hannover Messe 2015 provides us the opportunity to convert this intent into actual investments by facilitating and assisting the entry of these companies into the Indian market.
By nature, Mittelstand companies are highly risk averse and therefore reluctant to enter into ‘challenging’ markets. Though they possess high-end technology, they are not big investors. These companies not only require the necessary market information, but also information on the business processes involved in market entry. An intensive and sustained effort to engage them, going beyond publicity & information campaigns can significantly help in mobilizing these SMEs to Make in India.
Embassy of India, Berlin is therefore implementing a unique dedicated and strategic programme i.e., Make In India Mittelstand! (MIIM) – A Market Entry Support Programme for Facilitating Investments by German Mittelstand and Family Owned Companies in India. The programme will be implemented with the support of not only the concerned Central and State Government Ministries in India but also by engaging key industry partners who can support the companies in various aspects of market entry into India.