Bengaluru: Google said that the company is seeing increased adoption of its cloud services in the Retail and media entertainment segment in India, in the backdrop of competition from market leader Amazon and Microsoft.

Rick Harshman, MD, Asia-Pacific, Google Cloud said,

“We see specific verticals that are moving faster towards cloud and towards Google Cloud. Retail, media and entertainment, and gaming are segments we see overwhelming demand from businesses and startups,”

“Indic languages is one of the big areas of focus. We do have managed services as part of cloud and have a number of companies in India that is doing that,”.

“We are putting a large emphasis across the company in Google Cloud and others – to continue to offer up additional languages.”

Google Cloud has emerged as the leader in cloud AI services, with Amazon and Microsoft as the competitors. For tasks such as machine learning (ML) and translating text between different languages, enterprises and startups use cloud-based AI.

The company said that many Indian customers are leveraging their ML and AI capabilities, but the sales strategy is not to restrict themselves to ML verticals.

“People are still talking about ML, but the tangible use cases are evolving,” Harshman said. The India public cloud services revenue is projected to grow 37.5% in 2018 to total US$2.5 billion, up from US$1.8 billion in 2017, according to Gartner.

The overarching approach for Google sales strategy in India has been to start conversation with customers to sell their analytics services and then offer ML.

Harshman said,

“What we are seeing in India is the sales cycle starts with that (analytics) and goes into core infrastructure computing, and networking services,”

The company recently promoted long time Googler Nitin Bawankule as the India country head for Google Cloud, who reports directly to Harshman.

Harshman said that Financial services and Insurance (FSI) is a segment where Google has seen an uptick in its cloud offerings, more so around insurance and manufacturing.

With the increasing number of companies leveraging cloud and analytics, Google has partnered with Coursera, an online education platform, to launch a series of on-demand GCP (Google Cloud Platform) training offerings.

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