Say it be your client or your boss, their first question which they ask is how much time will it take to rank on the first page of Google. From their point of view, it is a right question also. They are investing money and any one investing money will surely ask this.
But to be true, when it comes to SEO, no one can guarantee the result. All a SEO guy can do is to optimize the site, so that Google bots can crawl all the pages, each and every part of our content. And after that he can work on creating backlinks and other SEO tactics.
The short and bitter answer to this question is “No one knows”. Results may appear on the same day, or the same week or the same month or it make take any amount of time or it may never come at all.
Let’s search for the reasons behind the same.
Google’s Ranking Parameters : There are overall more than 200 parameters which Google considers for ranking. On the top of it, Google has not disclosed them. All a SEO analyst can do is to use the best practices and allow Google bots to index the page.
Website Quality : The quality of the website also effects the SEO. If the site is of low quality, it won’t rank easily or may not rank at all.
Our Competitor’s : SEO analyst can make plans and do the activities to overcome the competitor. In order to overcome them, it is necessary to overcome their competitor’s efforts also. Again there are so many parameters which will come into action which Google will consider while ranking you above your competitor.
Though we cannot say the exact time, still for moderate competition keywords, one may rank in 3 to 6 months of time, for more competitive keywords, it may take 12 months or so. For extreme difficult keywords, there is no assurance that we can rank or not. The competitor’s sitting at the top are already ahead than us and might still be doing SEO.
SEO is something which is a never ending process. Once stopped, the rankings may stop going down. It doesn’t come with a start date and an end date.
Though when the results will appear is not guaranteed, it is still essential to go for SEO. We all know the importance of ranking on the first page of Google.