What do we do most of the times when we want to buy something or search something? We go to search engines like Google, Bing e.t.c and enter our keywords to get the desired results. The top results get the traffic and the desired lead.
But have we wondered how that happen? Why some site rank top and other don’t. The methodology by which websites rank higher or do well in search engines is called Search Engine Optimization(SEO). Websites have to be built in such a way that Search Engine bots( softwares) are easily able to crawl and index them. The best result appears on the top of the page. Search Engines keep noticing the behavior of the users and depending on the user behavior, results may change. There are a number of parameters on which some web page ranks top and some don’t.