MTV Join Hands With the Government’s #StartUpIndia initiative

Now you can give a push to your career with “MTV Kickstart” as MTV has joined hands with the government’s #StartUpIndia initiative. “MTV Kickstart” is a multi-platform initiative which will help turn the entrepreneurial dreams of young India come true. This initiative will be later translated into a reality TV show which will give a platform to the selected young minds to pitch their ideas to investors and win seed funds.

“I’m excited about our association with Viacom18’s MTV for instituting a platform called ‘MTV Kickstart’. The multi-platform programme will help us engage with the dynamic youth of India, help them start-up with ease and inspire a new generation to follow their dreams and become successful entrepreneurs.” said Amitabh Kant, secretary, department of industrial policy and promotion (DIPP).

“MTV Kickstart” will work towards educating the youth about the ecosystem of start-ups. It will also educate through personal and informal interactions with start-up kings, investors, and advisory.

The initiative will start with a massive outreach plan that will run through 52 weeks, reaching out to 300 colleges across the country backed by heavy media buzz.

MTV along with #StartUpIndia will also be hosting start-up festivals (two-day events) across tier-I and tier-II cities, to allow youth to have a personal interaction with the top entrepreneurs and investors in the nation.

And then it will hit the small screen as a reality TV show, in which youngsters will fight out for their pie of funds from the investors. As a reward, the winners will get seed funding for their idea.

Sudhanshu Vats, group CEO of Viacom18, said: “We now wish to extend the catalyst role to the start-up space as well by being a part of the journey of young entrepreneurs who dream to create a better tomorrow for India.”

The show is the channel’s way of “driving India’s growth story by helping its biggest asset – the youth – to write their own narratives for the Make In India initiative laid down by our government,” said Ferzad Palia, head – youth and English entertainment, Viacom18.